Academic Catalog 2024-2025

Communication (Sports & Entertainment Management Concentration), Master of Art

The Sports & Entertainment Management concentration offers a master's program geared toward creating new media, sports entertainment, and recording industry management professionals prepared to enter a computer-native industry. Our program allows students to gain an in-depth understanding of advanced technologies and a range of skills in audio production, and multimedia production, as well as in management and business.

Admission Requirements

Applicants must meet all of the following requirements:

Unconditional Admission

  1. Graduate with a four-year baccalaureate degree from an accredited college or university (degrees from institutions outside the U.S. are evaluated for equivalency to U.S. degrees).
  2. Possess a grade point average of at least 3.0 in undergraduate studies.
  3. Complete satisfactory preparation in the specific discipline or field of study.
  4. Attain a score of at least 213 on the TOEFL, if an international student.

Conditional Admission

Students who fail to satisfy the unconditional admission criteria may be admitted on a conditional basis. Under conditional admission, the student must have at least a 2.8 undergraduate grade point average or the undergraduate grade point average within the last thirty-hours (30) of course work must be at least 3.2. Students admitted in this category will be required to meet the unconditional admission criteria by maintaining at least a grade of "B" or better in each course in the first twelve hours of graduate work within the first year of enrollment. Failure to satisfy unconditional admission criteria within the stipulated time will result in the student being dropped from the program. Conditional admits are not eligible for financial aid.

Post- Baccalaureate and Non-Degree Seeking Applicant Policy

  1. Applicants are not eligible for financial aid.
  2. If admitted as a post- baccalaureate student, the student is required to earn a minimum of 3.5 in those hours they take while in the graduate program in order to be admitted into the program.
  3. If admitted with non-degree-seeking status, a student is allowed to take up to six (6) hours only.


Foundation Courses (9 hours)
COMM 533Theory & Process Of Comm3
COMM 534Introduction Graduate Research Communication3
RTF 510Visual Storytelling3
Prescribed Courses (9 hours)
COMM 526Introduction : Graduate Studies in Communication3
COMM 546Qualitative Methods in Comm3
or JOUR 505 Art of Narrative
or COMM 634 Adv Comm Res Meth
COMM 658Masters Comprehensive Exam3
or COMM 665 Graduate Practicum
or COMM 698 Research Project
or COMM 699 Master's Project Production
Concentration Courses (12 hours)
ERIM 501Marketing & Promotions in Sports & Entertainment Management3
Select 9 hours from the following:9
Money, Projects, Sports & Entertainment Management
Rec Indus Mgmt & Futur Sprt En
Curr Trends InnSprt & Ent Mgmt
Sprts & Entertain Event Produ
Sports & Entertainment Business Structures
Or "ERIM 505 Sports Talk Radio"
Or "ESPT 505 ESports Entertainment Cons."
Or "ESPT 510 Esports Entrepen"
Elective Courses (3 hours)
Select any School of Communication graduate course3
Total Hours33