Academic Catalog 2024-2025

Master of Business Administrations (Business Analytics Concentration), MBA

As organizations continue to generate, collect, and, store enormous amounts of data, it becomes imperative to analyze historical, current, and predictive views of business operations to better manage enterprise performance. While a general MBA program focuses on the skills necessary for running a business, a concentration in Business Analytics equips students with the knowledge and skills to use Business Analytics to convert available data into useable and actionable information. A concentration in Business Analytics enables an MBA student to gain a competitive edge by learning critical skills needed to use Business Analytics to improve decision making and performance in a dynamic and intensely competitive environment.

Completion of this program will enable students to enhance their knowledge and skills in Business Analytics. Students will be better prepared to take on the challenges of putting data to use to enhance decision making and performance such that the organization continues to succeed, grow, and, remain relevant and competitive.

Admission Process

Students admitted to the MBA graduate degree program at the Jesse H. Jones School of Business are eligible to pursue this concentration.

Course Requirements

The following courses or equivalent thereof must have been completed or must be completed as prerequisites to the MBA level courses:

ACCT 231Principles Of Accounting I3
ECON 2301Principles Of Economics I (OR)3
Principles Of Economics II
MGSC 239Business Statistics I3
MGSC 302Operations Management I3
MGMT 300Principles of Management3
FIN 301Basic Financial Management3
MKTG 306Principles of Marketing3
MIS 304Information Technology3

Curriculum Summary

Core Courses

BADM 630Managerial Communication3
FIN 621Fin & Econ Anal3
MGMT 636Organizational & Mgmt Theory3
MGMT 670Global Strategic Mgmt3
MGSC 624Statistical Methods3
MIS 671Introduction to MIS3
MKTG 650Sem Mktg Probs3
Total Hours21

Other Required Courses

ACCT 631Sem: Managerial Acctg3
FIN 652Managerial Finance3
Total Hours6

Concentration Courses

MIS 675Database Management Systems3
MIS 686Data Analytics and Visualization3
MIS 688Applied Predictive Analytics3
Total Hours9

Degree Requirements

Students pursuing the MBA with concentration in Business Analytics must meet the academic regulations and requirements of the Jesse H. Jones School of Business and the Graduate School including those related to the minimum GPA and scholastic discipline.