Academic Catalog 2026-2027

Marketing (MKTG)

MKTG 634  Marketing Research  (3 Credits)  
Lecture: 3, Lab: 0  
MARKETING RESEARCH (3) Application of research and analytical decision-making techniques to marketing problems. (Prerequisites: MKTG 306; MGSC 239; MIS 671 or concurrent enrollment.)
Prerequisite(s): (MKTG 306 and MGSC 239 and MIS 671)
College/School: JHJ School Of Business
Department: Dept of Business Admin.
MKTG 650  Sem Mktg Probs  (3 Credits)  
Lecture: 3, Lab: 0  
STRATEGIC MARKETING MANAGEMENT (3) Key marketing problems of domestic and international organizations, including those arising from issues related to globalization, environmental protection, ethical issues, social trends, and legal constraints. (Prerequisites: MKTG 306 or equivalent.)
Prerequisite(s): MKTG 306
College/School: JHJ School Of Business
Department: Dept of Business Admin.
MKTG 655  ENTREPRENEURIAL  (3 Credits)  
Lecture: 3, Lab: 0  
College/School: JHJ School Of Business
Department: Dept of Business Admin.