Marketing, Bachelor of Business Administration
The University Core Curriculum is the same across all undergraduate bachelor's programs. Please consult the academic advisor for your designated major before selecting courses in this area.
Summary
| Code | Title | Hours |
|---|---|---|
| General Education Core Curriculum | 42 | |
| Major Requirements | 57 | |
| Other Requirements | 21 | |
| Total Hours | 120 | |
General Education Core Curriculum (Standard)1
| Code | Title | Hours |
|---|---|---|
| Communication | ||
| ENGL 1301 | Freshman English I | 3 |
| ENGL 1302 | Freshman English II | 3 |
| Mathematics | ||
| MATH 1324 | Math and Business and Econ I | 3 |
| Life and Physical Sciences | ||
| CHEM 1311 | Chemistry I | 3 |
| Select one of the following: | 3 | |
| Chemistry II | ||
| Human Anat & Phys I | ||
| Introduction To The Earth | ||
| Prin of Phys Sci | ||
| College Physics I | ||
| College Physics II | ||
| University Physics I | ||
| Language, Philosophy, and Culture | ||
| Select one of the following: | 3 | |
| World Literature I | ||
| World Literature II | ||
| American Literature | ||
| African-American Literature | ||
| Creative Arts | ||
| Select one of the following: | 3 | |
| Music Appreciation | ||
| Fine Arts In Daily Living | ||
| Introduction to Theatre | ||
| Intro African Art | ||
| American History | ||
| HIST 1301 | Soc & Pol Hist US to 1877 | 3 |
| HIST 1302 | Soc & Pol Hist US Since 1877 | 3 |
| Government/Political Science | ||
| POLS 2305 | American Government | 3 |
| POLS 2306 | Texas Government | 3 |
| Social and Behavioral Sciences | ||
| ECON 2301 | Principles Of Economics I | 3 |
| Institutional Options | ||
| COMM 1321 | Business & Professional Comm | 3 |
| MISY 2304 | Fundamentals of Information Systems | 3 |
| Total Hours | 42 | |
- 1
Students should be advised by a major advisor prior to registering for any credit, particularly any core curriculum credit as listed.
- 2
(N) represents the number of course credits.
Major (Marketing)
| Code | Title | Hours |
|---|---|---|
| School Core Requirements | ||
| ACCT 231 | Principles Of Accounting I | 3 |
| ACCT 232 | Principles of Accounting II | 3 |
| BADM 101 | Intro to Bus, Gov & Society | 3 |
| BADM 230 | Advanced Communication Skills | 3 |
| BADM 234 | Legal & Regulatory Envir of Bu | 3 |
| FIN 301 | Basic Financial Management | 3 |
| MGMT 300 | Principles of Management | 3 |
| MKTG 306 | Principles of Marketing | 3 |
| MGSC 302 | Operations Management I | 3 |
| BADM 450 | Organl Policy & Strategy | 3 |
| Major Requirements | ||
| MKTG 307 | Marketing Channels & Inst | 3 |
| MKTG 336 | Marketing Communications | 3 |
| MKTG 430 | Mktg Decision Making:TH & PRA | 3 |
| MKTG 435 | Market Management Cases & Prob | 3 |
| Electives | ||
| Select five of the following: | 15 | |
| Entrepreneurial Marketing | ||
| International Marketing | ||
| Profesional Selling | ||
| Business Internship | ||
| Problems in Rec & Sports | ||
| Information Technology | ||
| Business Statistics II | ||
| Total Hours | 57 | |
Other Requirements
| Code | Title | Hours |
|---|---|---|
| ECON 2302 | Principles Of Economics II | 3 |
| MATH 1325 | Elements of Calculus | 3 |
| MGSC 239 | Business Statistics I | 3 |
| General Electives 1 | 11 | |
| FS 102 | Freshman Seminar/ first Year Experience | 1 |
| Total Hours | 21 | |
- 1
General Elective can be any business or non-business course.
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| ENGL 1301 | Freshman English I | 3 |
| BADM 101 | Intro to Bus, Gov & Society | 3 |
| FS 102 | Freshman Seminar/ first Year Experience | 1 |
| MATH 1324 | Math and Business and Econ I | 3 |
| COMM 1321 | Business & Professional Comm | 3 |
| Creative Arts | 3 | |
| Hours | 16 | |
| Second Semester | ||
| ENGL 1302 | Freshman English II | 3 |
| MATH 1325 | Elements of Calculus | 3 |
| MISY 2304 | Fundamentals of Information Systems | 3 |
| BADM 234 | Legal & Regulatory Envir of Bu | 3 |
| Life and Physical Sciences | 3 | |
| Hours | 15 | |
| Second Year | ||
| Third Semester | ||
| POLS 2305 | American Government | 3 |
| HIST 1301 | Soc & Pol Hist US to 1877 | 3 |
| ACCT 231 | Principles Of Accounting I | 3 |
| BADM 230 | Advanced Communication Skills | 3 |
| Life and Physical Sciences | 3 | |
| Hours | 15 | |
| Fourth Semester | ||
| POLS 2306 | Texas Government | 3 |
| HIST 1302 | Soc & Pol Hist US Since 1877 | 3 |
| ACCT 232 | Principles of Accounting II | 3 |
| Language, Philosophy, and Culture | 3 | |
| ECON 2301 | Principles Of Economics I | 3 |
| Hours | 15 | |
| Third Year | ||
| Fifth Semester | ||
| ECON 2302 | Principles Of Economics II | 3 |
| MKTG 306 | Principles of Marketing | 3 |
| MGSC 239 | Business Statistics I | 3 |
| FIN 301 | Basic Financial Management | 3 |
| Marketing Elective | 3 | |
| Hours | 15 | |
| Sixth Semester | ||
| MKTG 307 | Marketing Channels & Inst | 3 |
| MKTG 336 | Marketing Communications | 3 |
| MGSC 302 | Operations Management I | 3 |
| Marketing Elective | 3 | |
| General Elective | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| Seventh Semester | ||
| MKTG 430 | Mktg Decision Making:TH & PRA | 3 |
| MGMT 300 | Principles of Management | 3 |
| Marketing Elective | 3 | |
| General Elective | 3 | |
| General Elective | 3 | |
| Hours | 15 | |
| Eighth Semester | ||
| BADM 450 | Organl Policy & Strategy | 3 |
| MKTG 435 | Market Management Cases & Prob | 3 |
| Marketing Elective | 3 | |
| General Elective | 3 | |
| General Elective | 2 | |
| Hours | 14 | |
| Total Hours | 120 | |