Academic Catalog 2024-2025

Marketing, Bachelor of Business Administration

The University Core Curriculum is the same across all undergraduate bachelor's programs.   Please consult the academic advisor for your designated major before selecting courses in this area.


General Education Core Curriculum42
Major Requirements57
Other Requirements21
Total Hours120

General Education Core Curriculum (Standard)1

ENGL 1301Freshman English I3
ENGL 1302Freshman English II3
MATH 1324Math and Business and Econ I3
Life and Physical Sciences
CHEM 1311Chemistry I3
Select one of the following:3
Chemistry II
Human Anat & Phys I
Introduction To The Earth
Prin of Phys Sci
College Physics I
College Physics II
University Physics I
Language, Philosophy, and Culture
Select one of the following:3
World Literature I
World Literature II
American Literature
African-American Literature
Creative Arts
Select one of the following:3
Music Appreciation
Fine Arts In Daily Living
Introduction to Theatre
Intro African Art
American History
HIST 1301Soc & Pol Hist US to 18773
HIST 1302Soc & Pol Hist US Since 18773
Government/Political Science
POLS 2305American Government3
POLS 2306Texas Government3
Social and Behavioral Sciences
ECON 2301Principles Of Economics I3
Institutional Options
COMM 1321Business & Professional Comm3
MISY 2304Fundamentals of Information Systems3
Total Hours42

Students should be advised by a major advisor prior to registering for any credit, particularly any core curriculum credit as listed.


(N) represents the number of course credits.

Major (Marketing)

School Core Requirements
ACCT 231Principles Of Accounting I3
ACCT 232Principles of Accounting II3
BADM 101Intro to Bus, Gov & Society3
BADM 230Advanced Communication Skills3
BADM 234Legal & Regulatory Envir of Bu3
FIN 301Basic Financial Management3
MGMT 300Principles of Management3
MKTG 306Principles of Marketing3
MGSC 302Operations Management I3
BADM 450Organl Policy & Strategy3
Major Requirements
MKTG 307Marketing Channels & Inst3
MKTG 336Marketing Communications3
MKTG 430Mktg Decision Making:TH & PRA3
MKTG 435Market Management Cases & Prob3
Select five of the following:15
Entrepreneurial Marketing
International Marketing
Profesional Selling
Business Internship
Problems in Rec & Sports
Information Technology
Business Statistics II
Total Hours57

Other Requirements

ECON 2302Principles Of Economics II3
MATH 1325Elements of Calculus3
MGSC 239Business Statistics I3
General Electives 111
FS 102Freshman Seminar/ first Year Experience1
Total Hours21

General Elective can be any business or non-business course.

Plan of Study Grid
First Year
First SemesterHours
ENGL 1301 Freshman English I 3
BADM 101 Intro to Bus, Gov & Society 3
FS 102 Freshman Seminar/ first Year Experience 1
MATH 1324 Math and Business and Econ I 3
COMM 1321 Business & Professional Comm 3
Creative Arts 3
Second Semester
ENGL 1302 Freshman English II 3
MATH 1325 Elements of Calculus 3
MISY 2304 Fundamentals of Information Systems 3
BADM 234 Legal & Regulatory Envir of Bu 3
Life and Physical Sciences 3
Second Year
Third Semester
POLS 2305 American Government 3
HIST 1301 Soc & Pol Hist US to 1877 3
ACCT 231 Principles Of Accounting I 3
BADM 230 Advanced Communication Skills 3
Life and Physical Sciences 3
Fourth Semester
POLS 2306 Texas Government 3
HIST 1302 Soc & Pol Hist US Since 1877 3
ACCT 232 Principles of Accounting II 3
Language, Philosophy, and Culture 3
ECON 2301 Principles Of Economics I 3
Third Year
Fifth Semester
ECON 2302 Principles Of Economics II 3
MKTG 306 Principles of Marketing 3
MGSC 239 Business Statistics I 3
FIN 301 Basic Financial Management 3
Marketing Elective 3
Sixth Semester
MKTG 307 Marketing Channels & Inst 3
MKTG 336 Marketing Communications 3
MGSC 302 Operations Management I 3
Marketing Elective 3
General Elective 3
Fourth Year
Seventh Semester
MKTG 430 Mktg Decision Making:TH & PRA 3
MGMT 300 Principles of Management 3
Marketing Elective 3
General Elective 3
General Elective 3
Eighth Semester
BADM 450 Organl Policy & Strategy 3
MKTG 435 Market Management Cases & Prob 3
Marketing Elective 3
General Elective 3
General Elective 2
 Total Hours120