Principles of Marketing (3) Marketing functions and environmental factors related to satisfying consumer needs. Legal, behavioral, ethical, competitive, economic, and technological factors discussed as they affect marketing decisions. Three hours of lecture per week. Prerequisite: 60 semester credit hours completed.

Institutional, functional, and social aspects of distribution channel design and management with emphasis on retail management.

Design and evaluation of marketing communications: communication theory, theories of persuasion and attitude change, promotion mix decisions, and advertiser-agency relationship.

Role of information in marketing decision making with emphasis on the application of research concepts and methodologies to marketing problems.

Planning, developing, and implementing marketing programs for entrepreneurial opportunities.

Problems and procedures for marketing in foreign countries: effects of foreign cultures and marketing systems on design and execution of marketing.

Strategic marketing management concepts: market opportunity analysis; market segmentation, targeting, and positioning; marketing mix strategies; and the marketing control process.

Professional Selling (3) The universal need for sales, improving sales skills, characteristics and tools needed for success in the profession.Three hours of lecture per week.